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Should I Go For The Sale First Or The Name And Email?

As an online business coach I get a lot of questions about building an e-mail list.
One of the most consistent questions I get is whether or not you should build your e-mail list first or focus on making sales.
There really isn't any straightforward answer to this question but there are a few ways of looking at it.
Depending on the type of business you have made in most cases be best to focus on building an e-mail list first.
If there are a lot of options out there or people that they can choose from, you should build an e-mail list first.
The reasoning behind this is the fact that when people have options they rarely make a snap decision right away.
If you think about it if you had the option of buying 10 different versions of a certain software online would probably take you a little while before you decided which one was best for you.
In this case I would definitely suggest building your e-mail list first because you can warm people up to your product or service over time.
By doing this you can increase your credibility and also build relationships with people on your list.
What you'll also due at the same time, is build a huge asset for your business that you can promote to over and over again.
If you were to focus on making sales instead of building your e-mail list 99.
9% of the people that come to your website will leave without ever coming back again.
But there are certain instances when going for the sale first is better.
If you own a web hosting company for example, you may want to focus on just making a sale first.
The trick is not to try to get your customer to commit to a long-term business relationship, but take all the risk out of the transaction.
You can do this by offering free trials where the customer doesn't even have to enter their credit card information to try out your service.
This way, your customer will get to try out your product or service before making a long-term commitment.
Offering free trials to your customers is one of the most powerful ways to build a business online because it allows your customer to try before they buy.
Obviously this form of selling only works if you have a good product so the first step is developing a good product and having good customer service.
In most cases building your e-mail lists is very important and even more beneficial than trying to sell your product or service first, but in some cases, like the one listed above, you may want to choose the route of offering a free trial to entice people to purchase your product down the road.

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