Business & Finance Advertising & sales & Marketing

Inbound Vs Outbound Marketing, Which Do You Choose?

With the common examples such as television ads, radio ads, bill boards, print ads etc, it is clear that outbound marketing is based on paid media. It can spin up more quickly and you have more control over the messaging and impressions along with greater ability to test and tug. It is traditional form of marketing but not necessarily the most effective. With outbound marketing strategy, companies push their message out to a very broad audience, hoping their campaign gets someone's attention and introduce them with new customers. With outbound marketing, companies put themselves in front of a large audience that may or may not be interested in their products or services. As a result, outbound marketing focuses on gaining a large quantity of leads but not necessarily high-quality leads.

On the other hand, with the vigorous growth of internet, companies have started to use their online presence to educate and engage their audiences that in return draw customers in. This is inbound marketing that provides value to the customer who are looking for their business. The main component in inbound marketing is content. Quality content is a crucial component that helps companies to engage potential customers and set the foundation for a conversation. The more interesting, educational and valuable a company's content is to their target audience, the more successful their inbound marketing campaign will be. The examples could be blogs, articles, e-books, white papers, infographics etc.

Besides these, another vital part of inbound marketing is social media. A strong social media presence allows your content to spread and increase your company's visibility. Social media are the correct platform where your content gets shared in huge amount and have real conversations with audience, promote business and be found. Most popular social media includes Facebook, Google+, Twitter, Pinterest, LinkedIn etc.

Companies earn a customer's attention by providing value through inbound marketing whereas companies fail to provide value and have to beg for a customer's attention through outbound marketing.

Savvy business owners who want results from their marketing efforts are focusing on inbound marketing strategies, where they can target potential customers who actually want to listen. They realize that education and other helpful information are the new sales pitch, and they're using content, social media and search engine marketing to draw strong leads into their sales funnel and generate more business.

If your company wants strong leads and increased profits, it's time to invest in an inbound marketing campaign. Not only do it fit the budgets of small to medium-sized businesses, but they also produce an ROI unparalleled by traditional outbound marketing tactics. It is generally more affordable than a direct mail campaign or series of TV advertisements, and inbound marketing fills your sales funnel with stronger leads compared to outbound marketing campaigns. After all, it targets customers who are actually looking for you, whereas TV ads are skipped and direct mail campaigns go unopened.

So which marketing strategy do you choose? Share with us.

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