Health & Medical Beauty & Style

History of Waterproof Mascara

    Formula

    • According to the Fashion Magazine website, the first waterproof mascara formulated in 1938 contained a blend of 50-percent turpentine. Unsurprisingly, the mascara had a nasty smell and caused skin allergies.

    Improvements

    • Until the 1950s, mascaras had a petroleum base. Synthetic formulas replaced them in the 1950s and 1960, which led to the development of more eye-friendly waterproof mascaras. A safe, waterproof tube-dispensed mascara became available in the early 1960s. Women could apply the mascara without eye irritation, enabling them to imitate the model Twiggy's uber lashes.

    Function

    • Waterproof mascara gave woman the freedom to cry or walk in the rain without smudging their mascara and losing their lovely long eyelashes.

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