Business & Finance Advertising & sales & Marketing

Why Promotional Gifts Are So Successful

In the past advertising used to be more simple than today, you were simply presented with a product and the benefits and then you made a decision on whether to buy it or not.
Today things have changed, with modern technology people are bombarded with advertising day in day out.
In order for the message to be effective you need to be original; clever advertising involves moving some emotions in people when they see your product; whether feel good, laugher or just plain entertaining; it is these advertising campaigns that break through to their audience.
Constant repetition to the audience of this feeling means after time they will associate that feeling with your product.
This was demonstrated by physiologist John Watson who studied the effects on advertising and the way humans learn.
There are so many forms of advertising that can be chosen, TV, magazine, billboard and promotional gifts; which one is best to advertise you company? Many companies opt for a mixture of strategies to really get their point to their audience.
Images are good for building up a company's image but these are short lived and can be expensive.
Promotional gifts work in a different way.
These are items of day to day use that can be branded with your company's logo.
These items are given to the desired audience to take in to their home or office and are used day to day.
This is a subtle form of advertising.
The promotional gift acts as a third party in the situation.
Since the gifts are familiar to the target they are by no means threatening, in fact they might solve a solution to a day to day need; a telephone note pad for instance or trustworthy pen.
Promotional gifts are always greatly received.
You are not asking for anything, on the contrast, you are giving it away.
You could use promotional gifts as a reward mechanism, if somebody spends a certain amount with you, or just a reward for signing up for your products.
There are many suitable gifts for this on the market that you can have branded with your logo.
A parker pen for instance is perfect for this situation.
This not only carries the well know prestigious brand "Parker", but you can have your design laser engraved on the side.
This put together with a beautiful presentation box will be a delight for any recipient.
The giving of a gift from one person to another makes the other person happier or less sad.
It is these feelings that will make the recipient respond to your company differently than if they hadn't received the gift.
What makes promotional gifts so successful is the fact they are "real" items that will last.
Unlike television advertising that are over in 30 seconds, a parker pen will last a lifetime.
Not only are you exposing your brand when the gift is received, but every time the gift is used afterwards.
If in doubt of what to order ask your skillful supplier and they will be able to help you with all your promotional product needs.

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