Technology Networking & Internet

The Difference of SEO Between Mobile and Desktop

SEO optimization or search engine optimization for mobiles is one of the hottest technological trends today. This is expected as mobiles are the most used device for connecting to the internet. According to research done by a number of SEO Sydney companies, almost half of users who browse through their mobiles make a positive purchase decision compared to ten percent who has accessed the internet via desktops or laptops.

Thus, it is not surprising that companies are increasing their advertising budgets to include mobile website optimization. Advertising aimed towards a mobile audience has now crossed one billion dollars globally.

Marketers are keen to take advantage of new mobile SEO optimization practices. The focus of this article is on content, social and organic search. Therefore, the fundamentals of search engine optimization best practices for desktops also holds true for mobile searches. Keywords, search engine accessibility, links and content all matter with mobile. It is to be kept in mind that mobile screens are much smaller than desktops and thus keywords vary for searches. If you want a mobile friendly website, first decide the audience your product or service appeals to. If a considerable number of clients tend to use traditional feature phones (not smartphones), then a mobile site is definitely required. This can be achieved by using a custom CSS file. It may be required to create pages particularly for the mobile screen.

Smartphones have the capacity to view websites similar to browsers and do not require much customization. The web presence is only smaller. If Flash content cannot be displayed in some mobiles-like on iPhones, then using HTML5 will solve the issue.

According to professionals working in SEO Sydney companies, many webmasters have their mobile sites detect user agent access through a mobile device and serve a mobile friendly website accordingly by utilizing a dissimilar URL. This URL is almost similar to the actual URL but with a mobile orientation. For example, yoursite.com gets served up as m.yoursite.com. It must be said that this tactic is no longer required and the content can be placed by using the same URL.

According to mobile SEO optimization professionals, it is to be kept in mind that mobile search queries are shorter than desktop searches. In fact, they are found to be twenty five percent shorter. Google's keyword tool provides a mobile filtering option. Using this option, it is possible to view statistics for the competition, global and local monthly searches and local search trends for the particular device you have chosen. Many resources are available for you to consult if you want to know about mobile website development. A number of handy tools for testing websites are found. The list of tools include keyword research, mobile search engine indexing and SEO, mobile search engine simulation, Mobile HTML Code Grader, Mobile Website Emulator and Results Comparison. It is also important to test the effectiveness of the mobile content. It must be ensured that content users get the outcomes they want. This is made possible by knowing and understanding the target audience.

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