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How to Write an Effective Used Car Ad

  • 1). Give the car's year, make and model.

  • 2). Note the car's current mileage.

  • 3). Describe the car's condition in a word or two. "Reliable" indicates exactly that; "clean" means no dents and good interior. "Running project" or "mechanic's special" means it needs restoration but has potential, "beater" means a jalopy reliable for neighborhood driving. "Beautiful" means exceptionally clean and appealing. Be creative but clear.

  • 4). State if the car has always been garaged.

  • 5). Identify recent repairs or overhauls: new clutch, 6,000 miles on rebuilt engine, new tires, tune-up every 3,000 miles.

  • 6). Identify any cosmetic details, negative or positive: no dents, dent in left front fender, new paint, upholstery worn, new red paint.

  • 7). If you are the first or second owner, state that.

  • 8). State color.

  • 9). State any interesting details that might drive up the price: convertible, roomy, rare.

  • 10

    Name a price. If the price is negotiable, add "b/o," meaning "or best offer."

  • 11

    If you do not want to bargain, add "firm," as in "$1,800 firm."

  • 12

    Give a phone number where you can be reached and a time when you will be there.

  • 13

    See the eHow entitled, "How to Read Used Car Classified Ads" and "How to Sell Your Used Car."

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