How to Write an Effective Used Car Ad
- 1). Give the car's year, make and model.
- 2). Note the car's current mileage.
- 3). Describe the car's condition in a word or two. "Reliable" indicates exactly that; "clean" means no dents and good interior. "Running project" or "mechanic's special" means it needs restoration but has potential, "beater" means a jalopy reliable for neighborhood driving. "Beautiful" means exceptionally clean and appealing. Be creative but clear.
- 4). State if the car has always been garaged.
- 5). Identify recent repairs or overhauls: new clutch, 6,000 miles on rebuilt engine, new tires, tune-up every 3,000 miles.
- 6). Identify any cosmetic details, negative or positive: no dents, dent in left front fender, new paint, upholstery worn, new red paint.
- 7). If you are the first or second owner, state that.
- 8). State color.
- 9). State any interesting details that might drive up the price: convertible, roomy, rare.
Name a price. If the price is negotiable, add "b/o," meaning "or best offer."
If you do not want to bargain, add "firm," as in "$1,800 firm."
Give a phone number where you can be reached and a time when you will be there.
See the eHow entitled, "How to Read Used Car Classified Ads" and "How to Sell Your Used Car."