A series of changes have, thus, been effected in health campaigns because the recovery of the patient must be determined by its own free will and not by other people.
Stressing the negative effects of drug abuse on the body and the soul of the patient will not give him/her the necessary power to restrain from drug use.
As a matter of fact, statistics have shown that the use of these scare tactics can only work on a short term.
If you want to determine your patients to recover, you need to offer them the psychological support they need to stay clean for the rest of their lives.
A good health campaign will address and cure the negative factors that lie at the core of the patient's destructive habits.
Thus, if you want your health campaign to really make a difference, you need to identify those daily practices that determine people to smoke or consume other illegal substances.
Sometimes, it may be the lack of activity or the custom of frequenting a bar or a certain group of friends the reason why people take drugs.
During a recent research, 40 respondents out of 50 have confessed that they often drink alcohol while they watch television at night and this habit impedes them from giving up drinking.
It is exactly these customs that the health campaign has to represent through its scenes in order to suggest patients to replace these destructive habits with healthy ones.
Thus, you can prevent tobacco consumption by offering people free toys to play with when they have nothing else to do so they would not light up a cigarette.
Drinking natural juice while they watch TV is a healthy alternative that people may resort to in order to replace alcohol.
The language that you use in a health campaign has to be as positive as possible and the ad message should be scattered with verbs that inspire patients to act.
Health campaigns are not enough to stop drug abuses; therefore, you need to direct patients towards one of the modern drug rehab clinics that can offer them the professional help they need.