WordPress Tutorial Videos - My Six SEO Tips For Building Web Pages
Millions of people all over the world use it every day to create professional looking websites; and you can too.
But there's more to creating a quality website then just loading WordPress and building a couple of pages.
You have to build your pages the right way so that your websites get "love" from the search engines-that means optimizing your site.
Lets first take a look at S.
O and then my six tips on how to properly build and optimize your WordPress pages.
What is Search Engine Optimization (S.
O) The term S.
O is thrown around so often its enough to make your head spin.
And, rightly so because its imperative you understand its importance if you want to give your website the best possible chance of rising in the search engines for organic search results.
Organic search results are those websites you get after you enter a "keyword", word or phrase, into the search bar.
If your website has been setup and optimized properly you have a greater chance of being found on page one of those search results.
There are many factors and variables which determine your websites ranking.
Some are controllable-some are uncontrollable.
I will focus on the variables which you "can" control to enhance your websites visibility.
All of this is the essence of proper S.
Setting your website up properly so that you rank well in the search engines.
Getting free, organic traffic.
The two main types of website S.
O are commonly referred to as "on page" and "off page" optimization.
I will be focusing on the on page tweaks every web builder should be implementing to produce a highly efficient website.
Content: This is where great S.
Content is by far the most important S.
O element of your website.
If nothing else-get this-because it doesn't matter if you create your website with WordPress or some other piece of software; content rules.
If you're not providing quality content you've already lost your audience and your attempt to get the attention of the search engines will be decreased as well.
What one deems as quality content is another arguable discussion but lets look at the obvious.
Quality content serves a purpose which jumps right out at you.
Quality content is helpful, informative, accurate, insightful, engaging, answers a question or solves a problem.
Add your own adjectives to this list and you will come up with more answers as to what constitutes great content.
This would seem obvious to most of us but the fact is, there are plenty of horrible websites out there with poor content.
Don't stress or over think the issue of how to write great content.
Just put yourself in the shoes of your readers.
Think about the last time you landed on a website looking for something.
How was the content? Did you find what you wanted? Was the information helpful and informative? Place yourself in the readers seat.
Keep this in mind and you will easily write great content.
Remember your goal should be to: 1.
Provide accurate information 2.
Solve a problem 3.
Answer a question 4.
Provide resources 5.
Educate The list can go on and on but you get the point; the user's experience is most important.
After you write your best possible content its time to optimize it in WordPress.
Titles: Do keyword research and use long tail titles.
Every piece of content for a page or post starts with a title and this is where S.
Your title is important because it is the first gateway to your website.
Your title is the first meta-data descriptor that the search engines pick up.
Lets start with your home page title.
If you have website on how to learn WordPress, then your home page should be titled as such.
Your titles for various pages or posts should be keyword related words or phrases.
Titles that give your pages the best chance of discovery through organic search are known as long tail keywords-three words or more.
Three word title phrases are more narrow, definitive and have less competition so its easier for the search engines to find your page or post.
Do keyword research to find narrow search terms related to your niche and use them as titles for your pages.
Tip: Find three to five targeted long tail keywords and use them as titles for your "pages" within your website.
Use secondary keywords for your posts.
Headings: Use proper heading for topics.
When you sit down to author a page you need to have a topic line or heading.
Headings are a way to "tag" a subject line at the top of your article and they range from H1, H2 and so forth.
Here is another chance for you to optimize your content.
Again, use a long tail keyword for your heading and give it the appropriate headings tag.
You should have a least three additional topic headings on each page.
They should be well researched keywords which relate to your overall websites topic.
Also, make sure the topic lines descend accordingly by using H2, H3 and so on down the line.
Never make each topic line on a page an H1 heading.
Again, start with your main H1 heading at the top and work your way down your page creating related content and using descending headings for each topic line.
Linking: Link out (anchor text) to related websites There are differing viewpoints on this and I suggest you link content from your website out to other related websites.
For example, If you're writing about how to install WordPress you should try to link a keyword from within your article out to a related website.
Plugins are related to WordPress; so why not talk about plugins within your article body and link "that" keyword out to a related authoritative website.
The search engines will see that you are "tying" your website into others and providing the reader with additional information or resources.
Images: Optimize your images.
Everybody uses images on their websites but many times fail to optimize them for search.
The search engines will index your images too so always optimize them.
Give them a keyword related name, preferably the same name as the headline for that particular section.
You should always fill in the alternative (alt) and image description or (caption) portion of your images as well.
This is easy to do within WordPress-once you insert your image just click on it to open up these option fields.
These are oftentimes overlooked.
Fill them in because its more meta data descriptions which will help get your site ranked higher.
O Pack: Always use some form of plugin here.
O pack is a WordPress plugin that allows you to add additional information to your website which gets picked up by the search engines.
These include a space for titles, descriptions and keywords.
The two most popular S.
O plugins are the All in one S.
O pack and the Yoast S.
When you load the All in one S.
O pack plugin you are presented with a page where you can enter this additional information.
You can also optimize pages and posts as well with this plugin.