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Affiliate Marketing 2012 Since Google Panda And Penguin Updaes

It is said that affiliate marketing has changed since the introduction of the Google Panda and Penguin updates. Whilst it is true that many sites have suffered as a result of these changes, it's also true that many sites have not been effected and have even seen a rise in the rankings of their sites. So why are the results so different you may ask? Why do some sites continue to thrive whilst others fail or see a reduction in traffic?

Affiliate marketing and some of the most popular methods used have not changed for some time. Most people eventually go down the road of attempting to gain free traffic from the search engines and this is fine but when attempting to follow some out dated methods of ranking in 2012 you could well find that you are not getting the results that you expected. The trap that some affiliate marketers fall into is that they hear so much about building backlinks to their sites, more backlinks equals higher ranking and therefore more traffic, they also hear lots about on and off site SEO. Whilst SEO and backlinks play a major roll in the ranking of your site, Google now looks at your site and the links pointing to it in a slightly different way than it used to.

No matter if you are new to affiliate marketing or have been doing it for a while then you will no doubt have looked into many ways of building backlinks and checking your site for both on and off site SEO (Search Engine Optimization). You may also have seen many methods that claim to build automated backlinks, various tools that essentially aim to build your website ranks. And here we have the problem, since the updated Google algorithms, things have changed but for the better.

In 2012 if you want to get your site ranked in the search engines higher than your competition, then you have to take notice about what I am about to tell you. No longer do small sites with bad content make it to the top of the search engines and here is the reason for this. Google want to show the best, most up to date information as possible on the search directory and because of this they demand the best content both on your site as well as the backlinks pointing to your site. Essentially if you have great content on your site but have poor content pointing to your site as a backlink then you will not rank higher than your competitors who have good content both on and off site. The number of backlinks pointing to your site is now no longer relevant, it is the quality of the backlink and also the authority of the website sending you the backlink.

In a nut shell if you want to beat the rest then you need to produce content that is good and relevant on your site and then go out and get good quality backlinks from high authority sites that also produce good content. Stay away from spammy software and automated tricks that claim to be able to get you high rankings, in 2012 they are almost certainly a recipe for disaster!

One last tip is to look at social networks, Google is now favouring backlinks from social networks but the same thing applies here too when it comes to quality. If you want to get a good flow of traffic from a social site then the main thing that you need to concentrate on is actually getting involved within he community of the site. Social sites are exactly as the name suggests, a social network and by helping others with their questions and providing good content you will encourage trust and reap the rewards.

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