SSL encryption protects sensitive information as it is transmitted on the internet. SSL certificates work by providing a mixing up the words, letters, and numbers entered over a secure connection. Thieves cannot do anything with this information, assuming that they are able to see it in the first place. That means that when a consumer makes an online purchase, an unscrupulous hacker cannot steal their credit card number. SSL certificates also protect bank account numbers, addresses, national insurance numbers, and the like Consumers on an SSL protected site know that their information is safe, and that they can browse with confidence. SSL certificates contain two keys. One is private and one is public. A private key will unscramble all information that the public key has scrambled. This is only half of the story.
SSL certificates also authenticate both the website and the client. Authentication is crucial. SSL certificates are created for verified businesses and specific domains. These certificates are like having a birth certificate and social security card when applying for an identification card. It ensures that the website is owned by the company that is represented on the website. It is the same as sharing your birth date and with your doctor versus sharing that same information with a complete stranger.
SSL security provides as much piece of mind for the company as it does for the consumer. SSL certificates ensure that a company will not be responsible for contacting clients and informing them that their information has been stolen. It helps a company preserve its reputation and its integrity. It also makes it harder for hackers to steal information by going into company files. It ensures companies that the internet is not only safe for their clients, but that it is safe for the companies themselves. It costs nothing to get an SSL certificate, so there is no risk in adding one to a website. The bigger risk would be in operating, or doing business, on a website without security.