The hardest part about working in affiliate marketing is the fact that your affiliate link proudly displays to the rest of the world the company you're working for. While that makes things easy for you by providing you with some name brand recognition (occasionally) it makes it hard because your customers can easily decide to go around you altogether and simply go straight to the company website on the assumption that they can save money by not working with an affiliate. In the process these people are taking money right out of your pocket!
When you set out on an e-mail marketing campaign you do it because you want to make money, not lose it! If all of your customers are going around your link to buy from the website, you can't do that! With a lead generator service you can successfully cloak your affiliate link and keep your customers from making you do all the work without getting any of the profit!
What is a lead generator?
When you're setting out on an e-mail marketing campaign the most important (and most difficult) part is going to be building a strong, stable mailing list of potential customers that will let you build your profits without having to spend a tremendous amount of your marketing budget to do it. If you're new to the Internet marketing game you haven't had time to do the networking you need to do to build a strong mailing list. A lead generator takes the guesswork out of this process and makes growing your mailing list a snap.
With a lead generator service you'll instantly be put in touch with a list of hundreds or even thousands of potential customers who are interested in what you have to offer. You'll add these names and addresses to your own e-mail marketing mailing list, send them your monthly mailings, newsletters and coupons and watch your bottom line grow exponentially virtually overnight!
The best thing about using an e-mail marketing mailing list lead generator service is that they have already screened the customers and gained their permission to hand out their mailing addresses to other interested marketers. This eliminates the S-P-A-M word from your vocabulary and leaves you with less risk for yourself. Furthermore, you have a better chance of being connected with someone who is genuinely interested in what you have to offer rather than randomly distributing your link and hoping you'll connect with the right group of people. They've already done all your target marketing for you!
Using a lead generator to grow your consumer base for your e-mail marketing campaign is the best way to guarantee good results, fast and help you to keep your affiliate commissions where they belong-in YOUR pocket!