Those who promote it will make you believe it's something you can leave on its own and still generate income.
While it's comparably easier than most other moneymaking ventures, it's not easy altogether to make a campaign successful.
Being an affiliate marketer will have you following quite simple guidelines and principles.
The ways that the program works is not anything you need to be a genius to understand.
In fact, the system is so plain that anybody, when properly oriented, could easily get into the rhythm of things.
Perhaps, it is this simplicity that makes people think it's a miracle money machine that will make them overnight millionaires.
Unfortunately, they will be disappointed because in order to be successful in the program, one does have to work at it.
Contrary to what most people believe, affiliate marketing does require some work and not simply a working knowledge of it.
Besides, it would be unfair to the working humanity if you didn't have to break a sweat and earn more than they do.
While the system is simple, it's not something you can take for granted.
It's also not something that only needs understanding.
It must be carried out.
It must be put into action if it is to do what it's supposed to do - generate income.
Of course, before buckling down to work as an affiliate marketer, you need to understand what the program is and, more importantly, the possibilities that lay ahead.
Do your research and find out about techniques that have worked for other people who've been successful.
And research about the different programs you may consider joining.
You'll find the many ways that they can differ and you can make comparisons before deciding which one you think is best.
Once you've decided on a program to join, you need to sit through it and create a plan before actually beginning your career as an affiliate marketer.
And one thing you won't want to miss is tracking your ads.
When you track your ads, you're able to get an accurate picture of how they're working out there in the virtual field.
When you know they're working good, keep them as they are.
If they're messing up, change them so they'll do better.
Bottomline, you can't just rely on gut, intuition, guesswork or even other affiliates' experiences.
You have to be scientific about the whole thing and the only way to do that is to know your web statistics system so you are accurately updated on the progress of your ads.