Business & Finance Blogging

Why You Must Blog or Video Blog to Grow Your Business!

Blogging is the least expensive way to get information about your business out on the internet.
Blogging/video blogging can been done in various styles, such as article blogging or video blogging.
Video appears to becoming a very popular way to get information out to the masses.
People are very visual and video blogging is easy to do with the advent of You Tube.
Many of the blogs/video blogs you create can be created on a free platform such as WordPress or Blogger.
There are many themes to choose from and different ways to optimize your blog for more exposure.
The exposure you get from your blog, attracts others to you, and eventually to your business.
This is just another way to grow relationships with others with the ultimate goal to help them get what they want.
When you decide to start blogging or video blogging it is important to identify the target market you want to attract.
Ask yourself questions like, Who Would be the readers that I target with my blog/video blog? What is /would be the business objective of my blog/video blog? What do I want to accomplish? Given the target readership, what would be/is the best theme for my blog/video blog? What is/will be my approach to the subjects I blog about? What are/will be the characteristics of the voice I use in the writing? Blogging/video blogging is also a great because WordPress has so many ways to optimize your blog/video blog so Google will find your blog and rank it well.
There are plugins such as the All in One SEO Package, Digg Digg, Facebook like, Comment Luv, etc.
Which help to give your blog more visibility and make it search engine friendly.
The Search engine is your friend, and you hate to have an amazing blog which does not get out to your target market.
Blogging/video blogging is absolutely essential to growing your business.
If you take time to identify the type of people you want to target with your blog, create incredible and compelling content, you can create a buzz about you and your business.
Consistency and congruency are also important to secure your place in the hearts and minds of your readers.
You want your readers to be able to count on you in your blog, because if they know they can trust you and you are consistent with a blog, they will want to grow a life long business relationship in your primary company.

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