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Five Ways to Make the Most of Your Online Marketing Budget

Anyone who has tried their hand at online marketing knows it can quickly become expensive and time consuming.
Because of this most businesses set aside a certain amount of money in their budget to tackle this task.
Small to medium sized businesses may find themselves facing the dilemma of getting a lot done with a only a small amount of money, and with all the online marketing options available today it can be quite challenging.
Here are five ways to help you get the most out of your online marketing budget.
- Use online directories.
There are hundreds, if not thousands of online directories that are dedicated to different businesses and niches.
The best part is that many of them allow you to list your business for free.
Others charge a nominal fee, but it can be worth it considering the fact that they offer excellent exposure to people who choose to use directories vs.
search engines.
It's an extremely cost effective way to get your name out there to the masses.
- Present yourself as an expert.
The web is loaded with article syndication sites and question and answer forums, such as Ezinearticles and Answers.
People turn to these resources when they need advice or assistance with just about anything, including their business needs.
Whatever your product or service, it fills the needs of your customer base.
Find a way to position yourself as an expert in your field and provide help to those seeking assistance online.
By offering sincere help, you'll begin to establish an online presence and gain more brand recognition while creating good will in the online community.
It's a win-win.
- Retarget lost sales.
Given the expense of online marketing, can you really afford to let the traffic that leaves your site without converting get away? You're most likely investing a great deal of money into various methods meant to bring traffic to your site, but all the visitors in the world don't mean anything if they're not buying.
One of the best investments you can make is retargeting, which works by keeping track of people who visit your site and displaying your ads to them as they visit other sites online.
It's a great way encourage those "window shoppers" to come back when they're ready to buy, and can increase both your conversion rate and your click through rate (CTR), while reducing cost per click expenses.
- Measure your results frequently.
One of the quickest ways to lose money is to leave your marketing strategy on cruise control.
Like anything else, if you're not measuring its performance regularly there's no way to know what is working and what has become a huge waste of time and money.
Utilize tools like analytics to pinpoint where your money is being best spent and make the necessary changes right away so you can optimize your plan.
- Do it yourself.
Analyze your marketing plan and figure out which areas you may be able to take on yourself, such as SEO or link building.
If possible, learn as much as you can about these techniques and handle them yourself, so you can better allocate your marketing funds for the bigger things that you have to rely on experts to manage.
Online marketing is a necessary expense for any business who wishes to be successful in the cyber-world.
But if you are careful and creative, you can find ways like those listed above to save money and maximize a tight online marketing budget.

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