And that is no surprise, because polo shirts are an extremely popular, comfortable and multi-functional piece of casual wear, which can be used in any sphere of activity and in every stage of an advertising campaign: they can serve as giveaways at presentations, exhibitions and meetings, they can be used as uniforms for employees, or be distributed as gifts and so on.
As for printing them, it is the most widespread method of putting your logo or message on these items of clothing.
It can compete only with embroidery, but the main advantage of printing as compared to embroidery is..
it is cheaper.
There are quite a few methods of polo shirt printing that you can choose from, and your preferences will depend on the volume of your order and the colour scheme of the material.
The most technologically advanced and aesthetically perfect method is DTG printing.
It offers excellent quality and makes it possible to print absolutely anything you want, even if it happens to be a sophisticated multicoloured drawing.
DTG equipment prints the image directly onto the polo shirts, without pre-made transferring of the design onto paper, and it explains the high quality of the results it achieves.
Unlike some other printing methods, DTG printing is possible to employ on both light and dark, and even on coloured garments.
Of course, it is not exceptionally cheap, but this technique is recommended if you have a small quantity to print.
Another popular method of polo shirt printing is screen printing.
You can even call it the traditional way to produce printed polo shirts, as it is usually chosen by companies for high volume orders.
The printed image is taken apart into its component colours.
Then it is printed with the help of separate screens, produced as a result of exposing definite chemicals to light.
This technique can be performed both with or without transfer paper and heat press, without any loss of quality.
It is highly recommended for large areas of logo design.
And printing companies usually offer a reasonable discount if you order larger quantities of promotional polo shirts.
One more effective technique of polo shirt printing is called vinyl cut printing.
The image of your logo, message, tag line or contacts are put into a special digital cutter which automatically shapes the design into vinyl.
The cup pieces are applied on the polo shirts with the help of special equipment.
This method is rather long lasting, and perfect for a small volume order, but its disadvantage is that it can be used only for single colour prints.
Taking into account everything we have discussed, your choice of printing method will have to be in accordance with your goals, the scale of your promotional campaign, and of course, your budget.
The variety of the branding companies and the quality of services they offer make it possible to satisfy every possible need of any customer.
In any case, including polo shirts as part of your promotional campaign is something that has considerable chances of success if done right - polo shirts are a very popular item of clothing indeed.
Polo shirt printing can help a company to become recognizable and memorable.