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Razor Blade Research

All leaders are readers...
and you can use a nifty little strategy to improve the results of your reading...
razor blade research.
I am an avid reader...
10-12 books per month and I subscribe to around 119 periodicals.
The main purpose for the periodicals is to track and monitor trends.
Now, honestly, I do not READ all 199 publications from cover to cover.
What I do is home in on the "topics" that I have a deep interest in.
I can flip through a publications in under five minutes..
only stopping when an article's topic is about about one of my six areas of interest: * Marketing * Demographics * Human Resources * Chiropractic and Wellness * Technology * Leadership ...
and recently I added Social Media.
Now, when scanning a publication and I spot a title or key word that fits my area of interest I would grab a razor blade and trim out the article.
Later I used an Eacto knife...
a little safer on the fingers...
until 9-11.
Today I use a very safe little device from Levenger called the single page trimmer.
And, I can carry it on board..
which is where I do most of my reading.
So, spot an article/ad that fits my targeted area of interest, whip out the single sheet cutter and trim out the piece.
And, immediately file into the folder for the topic.
I don't READ the article at this time.
It's filed in my topic folder.
From time to time, I will pull my "research" folders (I use plastic folders for wear and tear) and then begin to read the articles collected over the past week or so.
When an article lack credible intelligence...
it is tossed.
If salient, I mark it up and retain.
Once per quarter, I will review all of the retained articles and make notes on the potential influence the information has on my decision making process.
In other words, I look for trends, fads and directions that can be applied to your practice! It is how we spot changes in the marketplace and then create a marketing strategic and tactic to address the change.
You can use this same technique.
Pick your area of interests...
no more than 6-7.
Trim out the articles you spot.
I have used this technique for the past 40 years! It saves me time and keeps me on the cutting edge (no pun intended) of what's next.

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