She is a very worldly wise and financially frugal individual and although on a fixed income, she is not hurting in the least.
Still, she was concerned about all the issues with fuel costs and food prices.
Then she mentioned something else.
Her pool guy who she's had for years and trusts completely, had recently raised his prices 30% and she was upset.
Indeed, I explained to her that his prices have also gone up.
For instance, any one-man small service business operator in the Coachella Valley most likely spent about $20 per day on gasoline or diesel, but that was three-years ago, today it is double and almost triple.
Their pool supplies have also increased due to the cost to deliver them to the local pool wholesale store.
Most small service businesses do not raise their prices right away because they do not want to lose customers because there is always another low-cost high-volume competitor ready to take the business on.
So, these small service businesses like her pool guy - take it in the shorts! In this particular scenario, she trusts her pool guy, but is upset with rising costs.
If she switches services, she will get an unknown; is that really worth it? Is that really a smart move? Folks, it's time to be thinking her, small service businesses in the Coachella Valley do deserve a proper standard of living and a fair profit to feed their own families, remember food prices are raising too you know.
Please think on this!