Home Based Business - Give People a Reason To Like You
1. Provide Useful Information First
Often times I see inexperienced entrepreneurs sink money into Pay Per Click advertising by directing traffic directly to their sales page. This is a classic rookie mistake. Do you want to know what the number one product on the internet is right now? It is information. In particular, people in your targeted market go to the search engines in search of information. Why not be the person to provide them with what they seek? Not only does this demonstrate your expertise in your designated field, it also instills trust in those in your target market. Therefore, when you eventually promote offers to this market, they will be more apt to listen.
Self-branding is a major aspect of home based business success. Much of branding yourself has to do with becoming known to your niche market, and taking a consistent stance on issues related to this market. Additionally, it helps to associate a picture of yourself (ie. a face shot) with everything that you publish online. Using the same face shot will immediately enable any viewer of your content to associate this content with your name.
3. Keep on Building Your Email List
List building is so critical for the survival of your home based business. Building your customer base should be a daily focus of your online business. It is this customer base that you will be able to market to over and over again. Just realize that when you market something, it best be something of value which clearly solves a problem or a need of your niche market. If you recommend that they purchase garbage, you will lose all credibility.
4. Be Responsive When Contacted
A home based business is for the most part intangible. Customers cannot drive by and see your sign at the front of your store, or even walk into the store. Therefore, how you conduct your business will define how your business is views by the public. When someone contacts you, it is imperative that you respond in a prompt and professional manner. We home based business owners out perform the large companies because of our ability to succinctly address the needs of our market. Therefore, you need to do so consistently, and on all counts. When someone contacts you with an issue, be sure to treat them as your number one customer whether they are a customer or not. You never know who you are dealing with, and what kind of recommendation, positive or negative they will give to your business.
Follow through with this advice, and you will gain the trust and confidence of your niche market. This key to the success of your home based business is detail throughout the aforementioned four steps.