They are plenty of reasons as to why buyinggifts for him or her is not at the top of most people's wish lists. One reason is that often we know well in advance about a party or important event but wait until the day or night before to start looking for a gift. At that point, panic and anxiety starts to set in and next to nothing get accomplished. Often times it is not just pure procrastination but everyone leads a quite hectic life and buying a gift for your aunt Louise's 75<sup>th</sup> birthday my just not be at the head of the list of priorities.
Therefore, as the date gets closer and closer the pressure soon mounts and the thought of going out to look for gifts is just not looked upon as being fun by any way shape. Because of that, often times gifts are purchased that are safe, boring and not all that cherished by the recipient like bubble bath sets, chocolates or the dreaded novelty socks.
One other reason that gift purchasing is not liked by many is because it is just plain problematic and not fun. It is hard to belief and often times defy all logic, but that is the way it is. Then of course, guilt starts to take its toll, as you feel bad you cannot think of anything that will be unique and wonderful for a person you are so close to.
The best thing you could do to try to turn around the negativity is to get organized. Make sure you have listed in a secure place and preferably, something you always have with you, all the important birthdates during the entire year. If you want things to be organized than for, each birthday listed in your diary, list a reminder in the same diary, but one week prior to the birthday. That will give yourself at least one full week to find what you need to in order to fulfill the obligation.
Another way to not fight in traffic or stand in long lines on high street is to shop online. There are plenty of websites that sell excellent gifts for anyone, and the prices are less expensive. Online the options are often times limitless as there are so many different sites to choose from. You could opt for personalized gifts or jewelry, even clothing and football jerseys. The choices do not end and you at least can stay home and get frustrated there and not on high street.