First of all, for those who might not know, an ebook iselectronic publication that people can download as one file andlater read, just like a book on their own computer.
There are some standards for making ebooks. I think that twomost popular types of ebooks are ebooks with an exe extensionand with a pdf extension. I've made my ebook in exe format.
Why should you make your own ebook?
First of all, an ebook will represent you as an expert in yourfield. Therefore, people will start to trust what you have tosay to them.
When you promote your ebook you will obtain some importantbenefits. For example, advertising. Now, you can sell ad spacein your ebook, or you can swap links with others. In both casesyou will get a significant benefit.
In the first case you will get some money, in the second caseyou will have your advertisement placed on the website or in theezine of the person you have exchanged with, which will promoteyour site and your ebook to many more.
Also, making an ebook is useful tool for collecting itemstogether, for example articles you have published in yournewsletter. Then, people who at the time of original publicationhad not been subscribed to your newsletter will have opportunityto read your articles in one handy format.
To sell or not to sell
When you make your ebook you have to decide whether to sell itor to give it away free. When I made my ebook, I decided not tosell it. Everyone who wants to, can download my ebook for free.Although, I don't get any money for my ebook, there are otherbenefits.
For example if you give out your ebook for free many more peoplewill be able to read it. If they think that they have foundquality info there, it is most likely that they will subscribeto your newsletters. Also, they can recommend your ebook totheir friends. It will give you free advertising.
When you make your ebook you can place it on your web site fordownload. I wouldn't suggest you to put a link on your web siteso that just everyone can download it. The better solution is toput a form where you will ask your visitors some info inexchange. Less is better.
For example you can ask them to tell you their name and emailaddress. Then you will know how many people have downloaded yourebook and collecting their email addresses is very important sothat you can stay in touch with them to offer them updates, etc