Search Engine Optimization
Search Engine Optimization have become the most important factor for online business and Making Money. Optimizing a web page for the top-ten search engines placement results is a heavily debated topic in Information Technology. Search engine position is both a science and an art. The science aspect of page position rests upon the fact we have Internet tools, which will focus our path in a specific direction. The ability of our equation results from changing behaviors, which can't constantly analyzed or predicted. This series of articles will focus mainly on the science or quantified techniques, which increased page rankings in the past. We will start this first article by defining a search engine, discussing key words searches and tools, and providing an example of how one free key word tool works. Additional articles in the series will cover on page optimization, off page optimization, how to become certified as aSEO, finding a good SEO, and black hat practices to avoid.
What is search engine?
A search engine is an interactive electronic yellow pages designed to bring results based upon what a searcher types into its dialog box. When a user enters a query, the words contained in that request are parsed into key words. For example, "find computer training in Texas." The search engine will ignore the words find and in. The key words of this search will be "computer training Texas". Think of key words as a sort of electronic vote for or against a particular topic. Our search engine is a voting machine publishing results based upon the number of entries for a particular search. We must swiftly point out the key word is not the only criteria used by the search engines to rank web pages, but key word searches are one of the most significant aspects to understand as you begin your campaign. We don't know all of the algorithms search engines use, but the key word is a major aspect of delivering a relevant result to a search.
How do I get key words?
Before searching for key words, the first and most important step is to define your web site in general terms. What do your sites accomplish? Do you sell apparatus, recommend educational services, provide personal services, or is your page in the political sphere? Once you have established the purpose of your site, you need to break that purpose down into key words. Make a list of at least twenty different ways you believe a searcher may find your site. Once you have completed this step it is time to introduce you to some free tools on the web. Before introduction to our first free tool, you might be surprised to learn the key words you thinking other people searching for your site would use is fully unlike from what the tools will show. For example, a man wanted to build her site for the purpose of advertising quilts. He believed his primary search key words should be quilt stores. Do you believe he was correct? We can answer this question by introducing to you a free keyword finding search tool. This tool will enable a user to receive up to 100 free key word suggestions. The search for quilt stores yield poor results, but the search for a broader term of quilts yielded 100 key word suggestions. I will publish the top three results. quilts 4356
baby quilts 451
quilt Stores 561
The key word finding tool provides a random sample of web searches from a variety of search engines. The Google key word tool will provide more accuracy. Before moving deeper into this series of articles, you may want to generate some key word searches of your own. Play around with this free tool, have fun, and learn how people search for topics on the web.
Google Webmaster tools have a variety of tools, which can help you select key words. You can analyze competitor's key words, receive tutorials on optimization, and test your theories. Google Ad Words, Ad Bright, and Microsoft's ad center will provide some helpful suggestions for key word optimization and other parts of your campaign.
Our final question for this article is how do search engines select key words? Key words are extracted from titles, headings, the first paragraphs of text content, and Meta tags.
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