Similarly, a new concept that has emerged in interior design; "design thinking." It focuses on people's actual needs rather than trying to sell them "things." Design thinking brings together elements of demographics, research, environmental factors, psychology, anthropology and sociology to generate novel solutions to some of the most puzzling problems in business.
According to the students of the design school, at the Hasso Plattner Institute of Design at Stanford University, "design thinking" is the glue that binds people together. They firmly believe that true innovation is a product of a multidisciplinary approach, a collaborative culture, and the intersection of their different points of view. Students work in groups and interact with faculty members and they believe they have a bigger impact on the world when their ideas integrate human, business, and technical factors.
Design thinking is complex, however, involving several dimensions. Dym et al. (2005), in their article, explain the difficulty of learning design, and more importantly, teaching it to students. They argue that design is a complex and complicated, yet fascinating subject to learn and teach. They define "Engineering Design" as "a systematic, intelligent process in which designers generate, evaluate, and specify concepts for devices, systems, or processes whose form and function achieve clients' objectives or users' needs while satisfying a specified set of constraints" (Dym et al. 2005, 104).
The authors further list the skills often associated with good designers:
* The ability to tolerate ambiguity that shows up in viewing design as inquiry or as an iterative loop of divergent-convergent thinking;
* The ability to maintain sight of the big picture by including systems thinking and systems design;
* The ability to handle uncertainty, make decisions, think as part of a team in a social process and finally to think and communicate in the many languages of design (Dym et al. 2005, 104).
Today, design has become a recognizable field of research that is supported by national funding agencies, e.g., the National Science Foundation (NSF) and the Defense Advanced Research Projects Agency (DARPA). It is expected that in the future there will be further development of representations or languages of design, such as pattern languages, shape grammars, and better representations of design functionality (Dym et al. 2005, 112).
In the Harvard Business Review (June 2008), Tim Brown wrote an article about design thinking and argued that thinking like a designer can transform the way we develop products, services, processes-and even strategy. He calls design thinking a discipline, which fully "uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity." He also adds that design thinking "has much to offer a business world in which most management ideas and best practices are freely available to be copied and exploited" (Brown 2008, 86).
Taking design as the most important aspect of the development process, MAiSPACE has invested in a professional in-house design support team that will provide you and your designer with the best and most cost effective layouts, not only to satisfy your current staffing demands, but also to help you plan ahead. Its designers work to understand your facility issues and employ the most appropriate product applications. And they can offer suggestions for our fabrics and finishes that will make your office beautiful and functional. By using the latest version of AutoCAD and GIZA specifying software, furniture plans are virtually fault free. Project time frames are critical and MAiSPACE ensures your satisfaction with quick turnarounds and timely solutions to your ever changing needs.