The
advantages of economical cars as their low price, small body, low
petrol consumption, durability, easy of running, low repair rate and
lack of luxuries, and for all this, they will lead China's future
auto market.
At present, on the domestic auto market, economical cars priced below
RMB 100,000 are not selling very well. One reason is the lack of sufficient
favorable measures in current auto consumption policies, other factors
such as the wait-and-see attitude of potential purchasers also have
an effect. In addition, some people have misunderstandings about economical
cars, such cars are even forbidden in some cities because they are
considered as harming the city's image.
People in the know say that China's autos are still at the introductory
stage. After the issue of policies encouraging the consumption of
small cars and the rise of petrol prices, economical cars will be
favored by more and more consumers. On the world auto market, at least
in the past ten years, sales of economical cars have been picking
up. Large auto companies are busy developing perfect and economical
cars, even the Benz company, famous for its limousines, is shifting
to economical cars, and has launched the grade A car with the exhaust
volume of no more than 1.4 liter.
At Auto China 2000, all the large foreign manufacturers exhibited
their economical cars, fully demonstrating the attention and confidence
of auto magnates for economical cars and the promising market. In
order to save energy, many developed countries set favorable policies
encouraging citizens to buy economical cars. In Europe and Japan,
such purchasers are offered tax incentives.
The petrol price in particular, has climbed to 3.06 yuan per liter,
after the implementation of the fuel oil taxation, and petrol expenditure
will become a key reference in maintaining a car. While saving energy
is just one of the advantages of economical cars, it will in turn
save consumers' money and expand the consumption of economical cars.
The latest statistics indicated that in 2000, the market share of
private cars will increase from 55% to 60%, and in a developing country,
for a long period of time, what most consumers can afford is precisely
economical cars.
Governments favor the environmental protection feature of economical
cars, the saving of fuel oil and low exhaust volume mean the government
prefers economical cars when formulating auto consumption policies.
The Shenlong company will produce a more economical type "King of
saving petrol", Shanghai Volkswagen is ready to manufacture economical
cars, so is the newly-established Tianjin Toyota.
Therefore, the experts indicate that energy saving, and economical
and environmental protection functions, have become the direction
for auto development in the new century. Consumers, governments and
manufacturers will all become the main purchasers of China's auto
market. |